Banner advertising actually pioneered the world of Internet marketing. The first banner ad appeared in 1994. Presently, online users are becoming more and more skilled online and more aware of online advertisements. Many view these advertisements as nuisances and are almost always ignored by average users. This has been proven by the figures showing that banner advertisements have a low CTR or click-through-rate, the average less than 0.5 percent of the number of hits that is received by the website.
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[Source: Internet and Businesses Online: Banner Advertising Articles from EzineArticles.com - Posted by FreeAutoBlogger]
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