Tuesday, January 29, 2008

How Astute Marketers Use eBooks to Steal Other Companies' Customers

This is an obvious idea, really, because all you are doing is aiming for a bigger share of the market, something supermarkets achieve with their offers of loyalty points, and breakfast cereal manufacturers do with plastic toys, while McDonald's and other fast food outlets choose figures in sets to win business and encourage repeat buying. These are examples of how specific information products might increase sales of particular products and services: * A dealer in cherished number plates might offer 'Strange and Even Stranger License ...

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[Source: Internet and Businesses Online: E Books Articles from EzineArticles.com - Posted by FreeAutoBlogger]

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